Brand Ambassador: Husqvarna Motorcycles

Some time ago I got a vague email from a design firm in Austria. It quickly turned out that they are the brand partner of Husqvarna a motorcycle brand with a long-lasting history. The goal was to bring the act of urban motorcycling to a mainstream creative audience. I as a photographer should carry this message to potential customers. 

After all the contractual details were suited, I was booked on a flight to Rotterdam, where over the next several days I got to work with a highly professional team on a 2-3 minute video of me exploring the city and telling the audience about my creative thoughts. 

Here is the final outcome:

The Svartpilen 401 is a progressive, rugged motorcycle with timeless appeal, designed to endure the demands of urban exploration. Drawing inspiration from Husqvarna Motorcycles' pioneering heritage, this bike also looks ahead, innovates and guides the future of motorcycling in a whole new direction. (Statement from Husqvarna).

Here are some behind the scenes photos, I managed to curate for your enjoyment:


Continuing into 2018 I am super excited to announce that I will continue to work with the brand as an every-day brand ambassador. I will be sharing videos and photos of my journey with the bike on my social media: @maxleitner